Originating from the stalks of the flax plant, linen is indisputably one of the favourite fabrics worldwide. From being used for the mummification of pharoahs 8000 years ago, to becoming the favourite lounge suit for[…]
Author: Rajesh Goradia
With business interests spanning across the textile & garment value chain, Rajesh is an expert in men's apparel & fashion. He has exhaustive experience in catering to the aristocracy of India's commercial capital - Mumbai with bespoke tailoring & fabric sourcing.
The Unbending Collar
Well…That’s a tall claim. But let us be a little frank here, our collars are not exactly unbendable and understandably so, else they would well be mistaken to belong to a silicon type outfit out[…]
Vitruvien teams up with Turkish designers to bring the best of European fashion to its customers
With one of the largest team of designers that scour the European markets for inspiration and a vast design repository that would put some national libraries to shame, the people at Soktas breathe fashion. Over a three-day trip to their design studio, our founder brainstormed with their best.
Germany + Japan = Vitruvien – A new twist to an age old mathematical equation
Perhaps we are stretching ourselves a little with the title, but we leave it to you to decide… So it all began two and a half years ago, with a simple aim – to identify[…]
Irish Linen from the house of Baird McNutt
Invented by the Pharaoh’s of Egypt perfected by the Irish – that in brief is a short summary of Linen – the most luxurious fabric known to man. A fabric that breathes luxury in every[…]
Elegance and Style – The Parisian Cutaway
An apt choice for men with longer faces, this collar is trendy and fashionable. The wide spread of this collar accentuates its elegance and style. The short height makes it look neat and smart. This[…]
Trendy for a Sunday Brunch – The Parisian Button Down
A mini version of the button down collar, this collar is a great choice to dress down for the weekend. Its short height, lends a casual, informal and fashionable look to the wearer. A must[…]
Complete Guide to Tuxedo Shirts
Formal Attire, is really a formal word, which when dug deep actually means tuxedos, tailcoats and black and white tie attires. And while through the years the dress code has evolved or mutated culturally and[…]
The ‘Round Tipped’ one – Milano Club
The Milano club collar is among the most distinctive and inimitable collars that we have to offer. Making its way from the early 20th Century roots, this collar is round tipped and is typically reserved[…]
An ‘Apt’ collar under a wedding suit – The 7th Ave Cutaway
7th Ave Cutaway collar style works best for those who like to be different. Not so commonly seen, this collar is different because its collar points are wider than seen in usual collars. A must-try for people[…]