What’s the hullabaloo about short-sleeves! It’s creating quite the paradox of controversies…from notorious, boring, blasphemous choice of fashion, to even being called “irrationally reviled garment in menswear.” A pariah to the wonderful world of men’s[…]
Author: Rajesh Goradia
With business interests spanning across the textile & garment value chain, Rajesh is an expert in men's apparel & fashion. He has exhaustive experience in catering to the aristocracy of India's commercial capital - Mumbai with bespoke tailoring & fabric sourcing.
The Fabric Saga – It’s cotton all the way
$425 billion dollars is where the global textile and garment trade stands today. Just like yarns woven or knitted together give us fabrics, textiles have weaved itself across centuries into a myriad of cultures, civilizations,[…]
Crafted in India: Delivered Internationally
A few years ago, I made my first trip to Singapore – the bustling finance capital of Asia. Being in the apparel trade, I could not resist taking some time off vacation mode and strolling[…]
Fabric of the Emerald Isle: The Essence of Linen
Irish linen production has an impressive lineage stretching back more than three centuries. Linen, the fabric of Ireland, was an integral part of the economic and cultural life of every town and village in the[…]
Prints-ly Paradise
From Animal, Camouflage, Geometric, Ikat, Paisley & Floral, Tribal, Blocks, Batik to Digital… the list is endless, dynamic and ever evolving. Some tagged with an untiring history, some with short life spans and some like[…]
The Linen-age Collection
With summer just around the corner, comfort takes precedence over everything, especially where sweltering heat and humid conditions take over. But for someone who has believed in style and elegance, no matter what, the choice[…]
Right Ways to Tuck In Your Shirt
“The difference between style and fashion is quality.” Giorgio Armani At Vitruvien, we pride ourselves at being the connoisseurs of delivering a unique combination of style, exclusivity and quality. Craftsmanship, innovation and design characterizes and[…]
‘Collar-up’ the mandarin way!
Heard of suiting up? What if we told you, ‘collaring-up’ adds a dimension to your styling? Yes, if done right, it could make the difference between well dressed and stylish. The next time you dress[…]
Dress like a King with Egyptian Giza Cotton Shirts
Remember Cleopatra seductively picking off grapes from sumptuous bunches held by gorgeous men? How about the ancient Pyramids, packed with treasures to be taken by the Pharaohs into the other world? The Egyptians were the[…]
Dress like a Mannequin
Off-the-rack shirts are for mannequins. Next time you are in a departmental store, sneak in behind the mannequin wearing the shirt like it is custom-crafted for its perfectly proportioned, zero-fat torso. A quick glance will[…]